LOS GATOS, CA. In a bold move, Netflix CEO Reed Hastings plans to grow the company into an empire that not only caters to instant gratification of today’s media consumption, but also industries like Gourmet Coffee, Fast Food, Grocery Items, and possibly Construction.
“We want to strike while the iron is hot. We often hear the phrase ‘binging on Netflix’ and after some serious case studies, we realize most of our competition is taking part in this” claims Reed. “Our opportunities are endless when you think about it. We could be the purveyor of everything you consume in your life.”
Reed feels like most of the employees of companies like Starbucks, McDonalds, Chevy, and local Grocery Stores all count the minutes until their shift ends so they can eat dinner on the couch, put on Netflix, and watch their favorite Cult Movies, TV Shows like Breaking Bad, and even Netflix’s own original programming like Orange is the New Black. “If this is the case, we have to take advantage of this before people realize how much time they are wasting and they start getting productive again.”
Netflix’s first test market will be with their new Frozen Pizza called ‘Movie ‘Za.’ “How cool will it be when you’re watching Netflix and eating a Netflix made pizza?” asks Reed. “We’re hoping this is the first step into becoming a major player in the food market. If this is a success, you can expect a Coffee brand from us, and then hopefully a Fast Food Chain that delivers food to your door in less than 5 minutes. Basically, we never want anyone to have to to leave their house or apartment again.”
Reed seems confident in Netflix’s move though he’s not entirely sure if the executives of these companies are sitting at home watching Netflix, it might just be the everyday hourly paid employees.